Project Brief:
This will be a campaign for promoting veganism at Christmas. We want to aim towards 18-25 year olds perhaps students. The campaign would be for a hypothetical non-profit animal rights organisation, named ‘Yule Feast’. The campaign will run for the months of November-December leading up to Christmas. Considering animal activism, environmental issues, overconsumption, the campaign will be inspired by Veganuary, Plant-based News and Go Vegan World.
